Why that distinction matters
A lot of holiday lighting in any city is done by crews who spend the rest of the year doing something else — landscaping, pressure washing, general contracting — and who bought ladders in October. It shows up in the finished work: retail-grade strands, mismatched whites, runs that stop halfway along a fascia, and nobody answering the phone in late December when a section goes dark.
We do this one thing, which means our crews have installed on hundreds of rooflines rather than a handful, our product is bought at commercial grade, and someone picks up when you call in the middle of the season.